Cornerstone builds HR tools for managers and the employees they serve.
As a Senior Designer in our in-house agency, I have helped develop and direct branding, digital design, and UX for more than eight years. I’ve had the privilege to work in a multi-disciplinary environment with engineers, designers, and marketing managers. My work has played a key role in achieving our marketing goals and delivering an engaging user experience.
Leveling up our corporate site
Over time our brand has evolved, and with it our visual direction on our marketing site. I work closely with our development team in an agile environment to produce viable designs that bring our brand to life.
Building design systems
Brand Guide
Because Cornerstone is a global company, consistent branding is especially important. In 2020 I worked with our design team to launch the Brand Corner as a guide for anyone making marketing content for the company.
Component Library
In order for our corporate site to viable and consistent, another system was needed for all the individual components on our site. We use atomic design principles - organizing design elements into atoms, molecules, and organisms to help define relationships. Along with my written documentation for best practices in things like image selection and word count, this guide helps anyone who works on our site to deliver consistency across different pages, and will evolve over time.
Leveraging analytics for better UX
Most recently at Cornerstone, I have developed a UX strategy and roadmap for our team, bringing in different stakeholders to ensure that their needs are met, and that the overall goals align to the business goals of our company. In this example, I demonstrate how user behavior on a heatmap determined design changes needed for a particular page.
Bringing our story to life with animation
Because visitors to a web page skim quickly for relevant information, I proposed that brief and simple animations could help tell our story. In this way, we can help demonstrate immediate benefits that relieve pain points for both admins and employees. Built in After Effects.
