Cornerstone builds HR tools for managers and the employees they serve.

As a Senior Designer in our in-house agency, I helped develop and direct branding, digital design, and UX for more than eight years. I had the privilege to work in a multi-disciplinary environment with engineers, designers, and marketing managers. My work played a key role in achieving marketing goals and delivering an engaging user experience.

Leveling up our corporate site

Over time the brand evolved, and with it the visual direction of the marketing site. I worked closely with the development team in an agile environment to produce viable designs that brought the brand to life.

Building design systems

Brand Guide

Because Cornerstone is a global company, consistent branding was especially important. In 2020 I worked with our design team to launch the Brand Corner as a guide for anyone making marketing content for the company.

Component Library

In order for the corporate site to be viable and consistent, another system was needed for all the individual components on the site. We used atomic design principles - organizing design elements into atoms, molecules, and organisms to help define relationships. Along with my written documentation for best practices in things like image selection and word count, this guide helped anyone who works on the site to deliver consistency across different pages, and will evolve over time.

Leveraging analytics for better UX

Most recently at Cornerstone, I developed a UX strategy and roadmap for the team, bringing in different stakeholders to ensure that their needs were met, and that the overall goals align to the business goals of the company. In this example, I demonstrate how user behavior on a heatmap determined design changes needed for a particular page.

Bringing our story to life with animation

Because visitors to a web page skim quickly for relevant information, I proposed that brief and simple animations could help tell our story. In this way, we can help demonstrate immediate benefits that relieve pain points for both admins and employees. Built in After Effects.